Email Marketing Sample: WWE
I built hype for the launch of WWE’s NFT marketplace with an email campaign that educated WWE Fans about basic blockchain technology, informed them about upcoming drops, and encouraged them to engage with a growing community on Discord.
The target tone was amped up and excited, utilizing insider terms from both the WWE and NFT community to most authentically represent the campaign.
Email #1: Claim Your Free Official WWE Moonsault NFT!
OWN A PIECE OF THE WWE UNIVERSE
It’s the moment we’ve all been waiting for! Be the first in the Universe to own an official WWE Moonsault NFT.
We’re granting a free Moonsault Genesis NFT to the first 10,000 fans who create or connect a wallet. If you beat the crowd and manage to claim one, hold on to it! It will roll out the red carpet to special perks and events in the future.
Button: [CLAIM A FREE NFT]
NEW TO NFTS?
It’s time to jump into the ring to be a WWE Universe builder. Getting started is easy. Just follow these steps:
Visit WWEMoonsault.com
Sign up or sign in with an email address or Apple ID to create an NFT wallet.
Be the first 10,000 in order to claim your FREE Moonsault Genesis NFT
Join the WWE Universe on Discord to flex your NFT
THE COUNTDOWN IS ON
Keep an eye on your inbox and the official WWE Universe Discord serve for all the latest updates about upcoming Moonsault drops.
Email #2: JUST DROPPED WWE Hell in a Cell NFT Flips [fire emoji]
WWE NFTS ARE OUT OF THEIR CAGES
Get ready to flip into the digital future — Hell in a Cell NFTS just dropped on WWE Moonsault.
Each limited edition Hell in a Cell case contains 3 unique WWE NFT Flips that will transform following the event to reveal action packed highlights from featured superstars.
Hurry, there are only 3,300 total cases available.
FLEX YOUR NFT
Once your WWE NFTs transform following Hell in a Cell, flex them however you want:
show them off on the official WWE Universe Discord
share them on social media with #WWEMoonsault
HODL them in your virtual wallet
Holding them might be a worthy strategy as WWE NFTs give you access to exclusive Discord roles, early access to new WWE NFT drops, real-time digital events with superstars, and perks at live events.
Don’t stand outside the ring! Get in on the action of this next era of fandom.
Button: [CLAIM YOUR NFT NOW]
Email #3: Your Hell in a Cell NFT Flips have transformed!
GET READY FOR THE BIG REVEAL
If you claimed a Hell in a Cell Case, it’s time to take a CLOSER look. Your NFT Flips just transformed to reveal action-packed highlights from your favorite Superstars!
Visit WWE Moonsault now to access your wallet and view your NFT Flips.
Button: [REVEAL YOUR NFT FLIP]
DIDN’T GET AN NFT FLIP?
The drop may be sold out but you can still get in on the action. Buy Hell in a Cell NFT Flips on the WWE Moonsault marketplace.
Flex your fandom by sharing your NFT Flips on social with #WWEMoonsault.
GET READY FOR ROUND 2
Keep an eye on your inbox so you get notified when the next drop happens — or join the Official WWE Universe Discord.
